The Second Chair Advisory Network
Exclusive Access to Owners Who Already Want to Sell.
We own and operate a portfolio of industry-specific exit planning platforms that attract business owners organically with free valuation tools and education. Owners engage, complete the scanner, and self-identify as exit-curious. Subscribing firms get exclusive regional access to that pipeline. One firm per vertical per region. No shared leads.
How the Network Works
From Platform to Pipeline in Three Steps
Every Exit Lab platform is a full-knowledge ecosystem built to attract business owners organically and deliver them to your firm with detailed financial data.
We Build the Platform
Each Exit Lab platform is a full-knowledge ecosystem: free valuation scanner, 50 state M&A guides, industry-specific blog content, EBITDA multiples data, exit readiness quizzes, and automated email nurture. Everything is 100% free for business owners. No paywalls. No credit card. No upsells.
Owners Find Us Organically
Business owners searching for answers about selling their company discover Exit Lab through search engines, referrals, and industry channels. They engage with the tools, complete the valuation scanner, and generate detailed financial and operational data.
You Get Exclusive Access
Subscribing firms receive every owner who touches the platform in their territory, tiered by readiness. One firm per vertical per region. No shared leads. No competition within your territory. Full pipeline from day one.
The Exit Lab Portfolio
Four Verticals. Two Live. Two in Build.
Each platform is a standalone exit planning ecosystem with a valuation scanner, 50 state guides, industry blog content, EBITDA data, and automated email nurture. All free for business owners. All generating pipeline for subscribing firms.
Exit Lab HVAC
LiveHeating, ventilation, and air conditioning companies. Live and producing leads.
Exit Lab Home Care
LiveHome care agencies and home health services. Live and producing leads.
Exit Lab Roofing
In BuildResidential and commercial roofing companies. Founding subscriber pricing available.
Exit Lab Plumbing
In BuildPlumbing service companies. Founding subscriber pricing available.
Coming next: Dental, Electrical, Veterinary.
Beyond the Lead List
A Full Pipeline at Every Stage of the Exit Journey
Subscribing firms are not buying a list. They are buying ongoing access to a pipeline of owners at every stage, each with detailed data about their business, their readiness, and their intent.
Buy-Side Deal Flow
Owners actively exploring an exit and ready for a conversation now.
12 to 18 Month Pipeline
Owners not ready today but building toward a decision. Relationship opportunities.
Exit Readiness Consulting
Owners whose scanner data reveals operational gaps. Fee-based engagement opportunities.
Long-Term Pipeline
Owners 2 to 5 years out. Relationship-building and future deal flow.
Operational Improvement
Owners whose scanner results reveal value gaps. Consulting and advisory engagement opportunities before the exit.
Acquisition Targets
Owners with strong financials and clear exit intent. Direct acquisition pipeline for PE groups and strategic buyers.
Limited Territories Available
Your Territory. Your Pipeline. Your Deals.
Each territory is exclusive. Once a firm subscribes to a vertical in a region, that territory is closed. If you are sourcing deals in HVAC, home care, roofing, or plumbing, this is the infrastructure that puts owners in front of you before they talk to anyone else.