Privacy Policy

Overview

Second Chair Advisory LLC ("Second Chair," "we," "us," or "our") operates 2ndchairadvisory.com and is the parent company behind the Exit Lab platform, which includes exitlabhvac.com, exitlabhomecare.com, and future industry-specific valuation tools.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website or use any of our services.

Information We Collect

We may collect the following types of information:

Information you provide directly: Name, email address, phone number, company name, and any other information you submit through our contact forms or Exit Lab assessments.

Assessment data: When you use an Exit Lab valuation tool, we collect the business information you provide (revenue, operational metrics, etc.) to generate your valuation estimate.

Automatically collected information: We collect standard web analytics data including IP address, browser type, pages visited, and time spent on our sites. We use this data to improve our services.

How We Use Your Information

We use the information we collect to:

• Provide valuation estimates and exit readiness assessments
• Send you your results and related communications
• Respond to your inquiries and partnership requests
• Improve our tools and services
• With your consent, introduce you to qualified professionals from our partner network

How We Share Your Information

If you choose to explore next steps after completing an Exit Lab assessment, we may introduce you to the following categories of qualified professionals from our partner network:

• M&A Advisors who facilitate business sales and acquisitions
• Private Equity Firms and Search Funds who acquire or invest in service-industry businesses
• Business Brokers who represent owners in the sale of their business
• CPAs and Financial Advisors who handle tax planning and transaction structuring
• Attorneys who specialize in business transactions and M&A
• Business Consultants who help improve operations and increase value before a sale

Second Chair Advisory itself may also contact you regarding advisory services related to exit planning.

All introductions are made with your consent. Using our tools does not obligate you to speak with anyone. You may opt out of introductions at any time by contacting us.

Second Chair's Relationship to Exit Lab

Exit Lab is a product brand operated by Second Chair Advisory LLC. When you use an Exit Lab tool, your information is collected and managed by Second Chair Advisory in accordance with this policy. The Exit Lab privacy policies reference Second Chair Advisory and this partner network.

Your Control Over Introductions

You have full control over whether you are introduced to any professional from our network:

• You can opt out of introductions at any time
• You can request that we delete your information
• You can contact us to update your preferences

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights regarding your personal information, please contact us at:

Second Chair Advisory LLC
Email: [email protected]
Phone: (248) 505-8022