Founder-Led. Operator-Built.
Advice shaped by ownership.
Second Chair Advisory is led by Billy Baumann, an entrepreneur who has built, operated, and exited companies of his own.
Billy Baumann
Billy Baumann
Founder
Billy's operating background spans staffing, recruiting, packaging, and digital marketing, with his most recent exits completed in 2024.
He has made payroll, hired and developed teams, worked through partner decisions, managed growth, and sat on the owner's side of the closing table. That experience shapes how Second Chair approaches strategy and transactions: begin with the owner's reality, tell the truth about the available options, and stay close to the work.
The Name
We sit next to you, not across from you.
Second chair is not the person at the center of the room. It is the trusted position beside the person carrying the responsibility. The name reflects the firm's role: direct counsel, candid perspective, and hands-on help when the decision matters.
The Right Team
Every situation is different. A growth assignment, a capital-readiness project, an acquisition search, and a sale process each require different capabilities.
Second Chair assembles the right team for the situation. That may include accounting, finance, legal, operational, industry, lending, wealth, or transaction specialists. Billy remains directly involved, while third-party professionals are engaged and disclosed as appropriate.